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This privacy policy describes how your 'Personally Identifiable Information' (PII) is being used by our website. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. 

What personal information do we collect from the people that visit our website?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, or subscribe to our newsletter. You may update your account information at any time in the ‘My Account’ section of our website.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, browse the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To follow up with you for after-sale service

How do we protect your information?

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems for genuine business needs, are bound by a duty of confidentiality to BOYY, and as such are required to keep the information strictly confidential. 

We have implemented security measures to protect your personal data against unauthorized access and use. We follow security procedures in the storage and disclosure of your personal data so as to prevent unauthorized access by third parties and to prevent your data being accidentally lost. We implement a variety of security measures when a user places an order, and enters, submits, or accesses their information in order to maintain the safety of your personal information.

All transactions are processed through a secure third party payment processor - credit card information is not stored or processed on our servers.

Do we use 'cookies'?

Yes. Cookies are small files that we transfer to your computer's hard drive through your web browser that enable us to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. Cookies are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved and personalized service. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

As a user, you may always block cookies directly through your browser (usually via Tools or Privacy settings). As all browsers vary slightly, please consult the Help Menu on yours to find more information on how to customize cookie behaviour or disable cookies altogether. We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. Please note that fully disabling cookies can and will impact some of the features of this site.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.


If you have any questions about our privacy policy or data protection practices, or if you would like your account to be deleted, please contact us via email at [email protected].